Built for residential plumbers

Your next emergency call is 90 seconds away from going to a competitor.

We answer every residential plumbing lead — 24/7 — in under 60 seconds. Text, call, and booked. Before your phone even finishes ringing.

AB
ABC Plumbing
Water heater leaking everywhere. Can someone come tonight?
Hi Jen — Mike at ABC Plumbing. Tank or tankless? I can have a tech at your door within the hour.
60s
Average response time
78%
Higher conversion vs industry average
More booked jobs from after-hours leads
24/7
Zero missed calls, ever
Live demo · call me live

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The Problem

The average plumbing shop loses 1 out of every 4 after-hours leads.

A customer's pipe bursts at 11pm. They're panicking. Water's pooling in the basement. They grab their phone and Google “emergency plumber near me.” They call the first three results. The first one that picks up — or texts back within 60 seconds — gets the $1,800 job. The other two lose a customer for life.

If that customer called you first but got voicemail, you didn't lose one job. You lost the repipe they were going to need next spring. The water heater replacement in 18 months. Their three neighbors. Their five-star Google review. That's a $6,000 lifetime customer — gone, because you were asleep.

Lead conversion by response time
$ / lead
Under 1 minute
$1,872 / lead78%
Within 5 minutes
$1,104 / lead46%
Within 30 minutes
$288 / lead12%
After 1 hour
$72 / lead3%
Based on HomeAdvisor and ServiceTitan benchmark data, 2024. Avg ticket value $2,400.
How it works

How IntakeDigital answers every call, even at 3am.

01

Lead comes in

Website form, missed call, Google LSA, Thumbtack, Yelp — every channel funnels to us in real time.

02

We respond in under 60 seconds

Personalized text hits their phone before they've closed the tab on the next plumber's website. “Hi Jennifer, this is Mike from ABC Plumbing. I see you have a leak. Can I call you in the next 2 minutes?”

03

We qualify and triage

AI asks the right plumbing questions: Is water actively flowing? Do you know where your shut-off valve is? Is this a rental or owner-occupied? Emergency or can-it-wait? Dispatcher gets a clean, ready-to-book lead.

04

You book the job

Your CSR or dispatcher gets a Slack ping, CRM push, or text with the qualified lead. All they do is confirm the appointment. We did the rest.

Live example

Here's what it actually sounds like.

Every text goes out branded as your company. Same name, same area code, same voice your best CSR would use. Short. Specific. Human.

No "thanks for reaching out." No canned reply. A real question tied to the actual job, sent before the homeowner has time to text the next plumber on the list.

11:04 PM
RapidFlow Plumbing
(512) 555-0133
Water heater is leaking all over the garage floor, can you come tonight???
11:04 PM
Hey, this is Mike from RapidFlow Plumbing. How long has it been leaking, and is it a tank or tankless unit? I want to make sure we dispatch the right tech.
11:04 PM · delivered in 47 sec
It's a tank, probably 10 years old. Been leaking about an hour. I shut the water off.
Smart move shutting it off. What's your ZIP? I can have a tech at your door within the hour.
How we compare

Why a regular answering service won't save you.

An answering service takes a message. We close the lead. Here's the difference.

Answering serviceIn-house CSRIntakeDigital
Picks up after hours
Yes
No
Yes
Responds in under 60 seconds
No
Sometimes
Yes
Asks plumbing-specific questions
No
Yes
Yes
Books appointments directly
No
Yes
Yes
Works at 3am Saturday
Yes
No
Yes
Cost per month
$300–$800
$4,500+
$1,500
Why plumbers

Built for the reality of running a plumbing shop.

Emergency-aware triage

Our AI knows the difference between a slow drip and a flooding basement. Emergencies get dispatched immediately. Non-emergencies get scheduled. Your techs stop wasting windshield time on jobs that could've waited.

After-hours is our specialty

60% of plumbing revenue happens between 5pm and 8am. Weekends. Holidays. The exact hours your CSR isn't working. That's when we shine. One more booked Saturday emergency pays for us for a year.

We speak plumbing

We're not a generic AI receptionist reading from a script about 'your service area.' Our agent asks about shut-off valves, water heater age, camera inspections, hydro jetting vs snaking. The lead doesn't feel like they called a bot.

Why this exists

I spent six months calling plumbing shops at night.

I called 312 plumbing shops between 6pm and 2am over six months. I had a real problem — a slab leak — and I wanted to see who picked up.

187 went straight to voicemail. 64 routed to an answering service that promised a callback the next morning. 38 picked up but couldn't dispatch a tech. Only 23 owners answered their own phone, and of those, 9 booked me on the spot.

The 9 who picked up got the job. The other 303 — in aggregate — lost roughly $560,000 of work over those six months. Most of them never knew the calls happened.

That's why this product exists. Not because plumbers are bad at their jobs — they're great at their jobs. They're just asleep at 11pm on a Saturday, like normal humans should be. We pick up the phone so they don't have to.

Mike Lefebvre, Founder
312
shops called
$560K
lost in 6 months
94%
never picked up
Pricing

One price. Everything included. No tiers.

30-day guarantee
IntakeDigital for Plumbers
$1,500/month
$2,500 setup
one-time

Or $15,000/year paid annually (save $3,000).

What's included
24/7 AI voice + SMS response
Under-60-second response SLA
Website form integration
Missed call recovery
Google LSA + Thumbtack + Yelp capture
Emergency triage logic
CRM integration (ServiceTitan, Housecall Pro, Jobber, others)
Slack / SMS dispatcher alerts
Weekly booked revenue report
Bilingual EN/ES support
Done-for-you setup in 7 days
Monthly strategy call
No credit card. Just hear it work.
30-day money-back guarantee.
If we don't book at least 5 additional jobs for you in your first 30 days, we refund everything. Every dollar.
Questions

The ones every plumbing owner asks.

What CRM do I need?

We integrate with ServiceTitan, Housecall Pro, Jobber, FieldEdge, and a few others. If you're using something else, we'll connect via webhook or just text your dispatcher directly. CRM isn't required.

What happens if the AI can't answer a question?

It escalates. The lead gets flagged for a human callback within 15 minutes. We'd rather miss a qualifying question than fumble a real customer conversation.

Can the AI actually book appointments?

Yes, for most shops. We integrate with your scheduling system and book during available windows. For complex jobs that need a tech's judgment, we capture the lead and hand to your dispatcher.

Is this legal? TCPA, A2P 10DLC, all that?

Yes, and we handle the entire compliance setup for you. A2P 10DLC registration takes 3-10 days — we start it on day one of onboarding.

How long does setup take?

7 days from contract signature to live answering. Most of the work is on our side — you give us CRM access and a 30-minute onboarding call. That’s it.

What if I'm not happy?

30-day money-back guarantee. If we haven't booked you at least 5 additional jobs by day 30, we refund everything — setup fee and first month. No questions.

Why plumbing specifically?

Because a missed plumbing call is the most expensive missed call in the trades. Emergencies happen at 2am. Decisions are made in under 60 seconds. The math is brutal and obvious. This is where speed matters most.

Your next after-hours lead is about to call a competitor.

Unless it calls us first.

Call me in 60 seconds.

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